The competition for online visibility is fierce. This increases the pressure on brokers and agents to rank well in search result pages, which is where most people start looking for a home.
So, how can you get your home listings to the top? Although there isn’t a magic bullet to make your listing appear first on a real estate website, there are a few strategies you can try to improve your chances of getting ahead of the competition. Here are some of the most practical ways to market your real estate listings in 2024, listed in no particular order!
1. Improve Your Local Market Knowledge
How do you go from being an anonymous person in your area to becoming a major player with influence? How can you win over more prospective customers? Learning about the local real estate market should be your first step. A comprehensive knowledge of real estate values, buyer statistics, and sale history within your locale opens the way for precise trend predictions.
Look at demographic information to identify trends in consumer behavior. Determine what kinds of properties appeal to homebuyers, especially those seeking profitable investments. Make an effort to comprehend their needs. Understand what incoming homeowners prefer in terms of lot size, home features, and more. Become an expert, and business will eventually follow.
2. Share Your Property on Social Media
Google My Business and social media profiles are now essential parts of any effective listing promotion plan. You can never undervalue the potential of these online platforms to reach prospective customers. An intriguing Instagram post, which you can easily make with real estate flyer templates, may spark curiosity or desire. A high-quality video home tour on social media might just be enough to trigger interest and compel potential buyers to reach out.
But be careful not to use these platforms excessively and come across as blatantly commercial. Posting listings without context may be counterproductive.. Rather, work on genuinely adding value and building connections. Be active and helpful in the comment sections and join groups to expand your reach.
3. Provide Video Tours
While still images are effective for showcasing properties, isn’t a 360-degree view even more compelling? A professionally done video tour provides a virtual walkthrough experience for potential buyers. Compared to static images alone, this immersive technique piques curiosity and creates a much more vivid picture.
Make sure you include the address and some keyword-rich copy in the video description to maximize its online visibility. Instead of just linking to your home page, include a link to the property detail view page. Provide thorough, accurate, and complete information and highlight all the best selling points of each property. People no longer have the luxury of time to hop from one property to another to explore their options. Video tours can be an invaluable part of your marketing campaign.
4. Stage Your Listing
Due to the potential large upfront costs, sellers may be reluctant to stage their homes for sale. But can you really afford to ignore the competition and leave your property empty, sitting on the market for months, when there is so much competition and opportunity?
Getting your house ready for a showing makes a great first impression. What’s more, it helps you conceal your property’s flaws while showcasing its best qualities. Having furniture around allows the buyer and the agent to sit down and have a conversation. A well-staged property can help potential buyers really imagine themselves living in the space. This creates a more emotional connection which is a powerful factor in their purchasing decision.
5. Make Your Website Responsive for Mobile Devices
Over the past few years, the adoption of mobile devices has increased dramatically. As a result, giving your website visitors a fantastic mobile experience is essential if you want them to discover and actually view your listing.
Know that the mobile device experience revolves around minimalism. Add some helpful features, like click-to-call, so that customers can click on your firm’s phone number and have it automatically dialed from their phone. The auto-locate feature is also useful for real estate searches because it allows users to find properties in their immediate surroundings. Make the most of all the optimizations that can improve user experience. It will all be worth it.
The Takeaway
It can be difficult to figure out how to promote your real estate listings. We’ve heard many tales of agents putting effort into conventional advertising only to find minimal returns. Or even worse, facing criticism as a result of mishandled digital tactics. The tips above are just some of the key strategies you can employ to ensure that your listing gets views and leads. It’s all about presentation, value, and consistency. Just keep at it, and you’ll eventually get there!
